Bold Retail Installation with Neon Modular Design
For UGG, we created an innovative pop-up retail installation that captures the brand's evolution into streetwear and contemporary fashion. The design features a bold, urban aesthetic with vibrant neon colors—orange, pink, turquoise—set against industrial concrete textures. Modular display systems provide flexible product presentation while oversized 3D UGG branding creates an Instagram-worthy backdrop. The installation successfully merges UGG's comfort heritage with modern street culture, attracting a younger, trend-conscious demographic. Every element was designed to be both functional and photogenic, encouraging social media sharing and brand engagement.
Creating a temporary retail space that breaks away from UGG's traditional cozy aesthetic while maintaining brand recognition, and designing modular systems that can be easily transported and reassembled across multiple locations.
We developed a color-blocked modular furniture system using lightweight materials with bold color finishes. Integrated seating allows customers to comfortably try products while large-format campaign imagery and neon accents create visual impact. The concrete-style panels and colorful ski poles add an unexpected urban edge that resonates with contemporary consumers.
Successfully launched in 3 major German cities
68% increase in foot traffic compared to traditional displays
Generated 15,000+ social media posts and shares
Attracted 40% younger demographic (ages 18-25)
Featured in retail design publications
Extended contract for 2025 rollout
Complete pop-up design, fabrication, and installation including modular furniture, display units, branding elements, and lighting
