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Food & Beverage

Lindt – Premium Chocolate Retail Excellence

Luxury Retail Displays & Merchandising Systems

2024
Switzerland & International
Lindt
Lindt

Project Overview

For Lindt, the renowned Swiss chocolate manufacturer, we created premium retail displays and merchandising systems for airports, duty-free shops, and retail locations worldwide. The design captures Lindt's heritage of Swiss craftsmanship and chocolate excellence through sophisticated materials and presentation. Signature gold accents reference the iconic Lindor gold wrapper, while wood finishes add warmth. The displays feature multi-tiered presentation systems that showcase the full product range—from Lindor balls to chocolate bars and seasonal specialties—in an organized, appetizing manner. Integrated lighting highlights products without heat buildup, crucial for chocolate merchandising. The iconic Maître Chocolatier branding and imagery reinforce Lindt's positioning as the premium chocolate choice for gifting and personal indulgence.

The Challenge

Creating retail displays for high-traffic travel retail environments that protect chocolate products, facilitate easy shopper access, enable quick restocking by staff, and maintain Lindt's premium positioning, all while meeting strict airport and duty-free operator requirements.

Our Solution

We designed modular display systems with temperature considerations, durable finishes for high-traffic environments, and intuitive organization for shopper browsing. Gold accents and quality materials convey premium positioning. Displays are sized for standard duty-free aisles while maximizing product capacity. Back-access design enables quick restocking without disrupting shoppers.

Results & Impact

Deployed in 60+ airport and duty-free locations globally

Increased Lindt sales per location by average of 34%

Improved product visibility and shopper engagement

Display system now standard for Lindt travel retail

Positive feedback from airport operators and Lindt sales teams

Extended to domestic retail locations in adapted form

Project Brief

Scope

Complete display system for chocolate merchandising including freestanding units, counter displays, and promotional fixtures

Key Materials
  • Wood veneer and solid wood
  • Gold powder-coated metal
  • Tempered glass shelving
  • LED lighting systems
  • Printed brand graphics

Services Provided

Retail Display Design & Engineering
Travel Retail Environment Consulting
Graphic Design & Brand Integration
Manufacturing & Quality Control
Global Rollout & Installation Support
Maintenance & Refresh Programs

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