Shop-in-Shop System for Classic Fashion Brand
For Gant, the iconic American lifestyle brand, we developed a comprehensive shop-in-shop system that embodies the brand's preppy heritage and East Coast aesthetic. The design features Gant's signature navy and white color palette complemented by natural wood elements and brass accents. Modular display units provide flexible merchandising for everything from oxford shirts to seasonal collections, while maintaining the refined, collegiate atmosphere the brand is known for. The system was designed to work across various department store environments, from compact corners to larger dedicated spaces, always maintaining strong brand presence and visual consistency.
Creating a flexible shop-in-shop system that maintains Gant's distinctive brand identity across diverse department store environments with varying space constraints, ceiling heights, and architectural styles.
We designed a modular furniture kit with core elements—gondolas, wall systems, tables—that can be configured for spaces ranging from 20m² to 150m². Signature navy finishes, shield logo placement, and coordinated visual merchandising guidelines ensure brand consistency. The system includes integrated signage, lighting, and fixture details that work in any environment.
Deployed in 35+ department stores across Europe
32% increase in brand visibility within stores
Improved sales per square meter by 28%
Reduced installation time by 40% vs. custom builds
Positive feedback from retail partners and customers
System adopted as global standard for shop-in-shop
Complete shop-in-shop system including modular furniture, fixtures, signage, lighting, and merchandising guidelines
